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What is the point of building a website if no one can find your website? These days, most businessmen feel the need to have a high ranking site. But how do we know that our site can get the first places in the search results among the sites of the whole world? The answer is obvious: with search engine optimization (SEO). Eliminate all the obstacles on the way to finding the site with a proper SEO Although site SEO is considered one of the most important factors for the site's success, mistakes may occur in SEO that cause harm and damage. In this article, we will describe a short summary of the most important possible mistakes, so that you can be aware of your company's website SEO and avoid getting into trouble. Paste the keyword It used to be common that in order to optimize the site, a series of keywords that were searched the most were lined up everywhere on the site, for example, in the meta tags or in the content of the site.
But very soon they got their hands on Google and realized that just because a keyword telephone number list is repeated on the site, it does not necessarily make that page a good source. Now, pasting keywords in a site is considered as one of the black hat methods. In other words, it means manipulating the ranking of the site in the search results. As a result, Google may fine or ban the site. An example of keyword stuffing is like this text: "Keyword stuffing is bad for SEO. Why is keyword stuffing bad for SEO? Because search engines are smart and don't get fooled by keyword stuffing. Actually, keyword stuffing is one of the old SEO tricks. which has no effect anymore. If you want your SEO to improve, avoid adding keywords". Not researching keywords These days, many SEO companies just say to write naturally and don't worry about keywords, but you can use search algorithms to your advantage much better than this.

Writing quality content on the site is one of the most important factors. Before you write articles for your site, research your keywords and choose them, so that you can write naturally. Do not use long keywords Long keywords or descriptive phrases can also be part of keywords. By the way, it is more likely that such keywords will get a good rank. Do you know why? Because such keywords contain the details of the search term. Although you may get fewer clicks this way, there are the same number of clicks that were exactly looking for an article like yours. In this way, the ranking of your site will increase, because the competition in long keywords is less and you can easily get to the top of the search results list. For example, consider two people, one searches for "buying a mobile phone" and the second searches for "buying a second-hand smart phone". Probably the second phrase was searched by the buyer who knows exactly what he wants. It is more likely to lead to a purchase.
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