Modern consumers have fairly

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What inspired the message behind your brand? How might your products and services fit into your customer’s own personal story? 4. Deep-dive into personalization Digital-age consumers are used to media and customized online experiences created with their unique needs and interests in mind. That said, they respond best to personalized marketing content that helps them feel seen and valued as individuals. Personalization also helps dissolve the unpleasant feeling of being “sold to” instead of commiserated with.


So focus on marketing initiatives that speak your customer’s language and meet them where they live. For example, personalization can be based on: Demographic data – gender, geographic location, age, etc. Personality data – introvert vs. extrovert, family France Phone Number Data people vs. adventurers, etc. Behavior data – whether the person has purchased from you before, what they shop for as a rule online, etc. 5. Embrace long-form content By now, most digital marketers are aware of the fact that Google far prefers long-form.



Ultra-helpful content that really digs into the meat of a topic. However, it’s also a given that with so much vying for their attention these days,  short attention spans. The key to striking a good balance between helpful and accessible is to publish high-quality long-form content that’s also scannable so that readers can easily find what they’re looking for. Aim for a length range of 1,000-2,000 words. Then use elements like headings, subheadings, bullet lists, and visuals to break up the content, as well as make it more organized and easier to skim. writeraccess-free-trial 6.